Re/Insurance Marketing & Comms
in the Creative Soft Market
The re/insurance marketing playbook is shifting.
So we spoke to senior marketers across the industry to map
what actually matters in 2026 - and what to do about it…
Here’s what we discovered:
01.
Where AI is genuinely useful right now - and where it isn't
02.
Why brand differentiation has become the key competitive lever
03.
How to build trust and credibility as audiences grow more sceptical
04.
Actionable ideas drawn from Slipcase data & senior marketers who do the work
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What we cover
Building For Brand Differentiation
Using the soft market as a catalyst. When capacity is cheaper, your story may be the only thing that sets you apart.
Leveraging AI — The Reality Check
Cutting through AI hype to focus on what is actually useful right now: operational efficiency, not silver bullets.
The Growing Value Of Trust
Replacing faceless, corporate content with real human expertise. Authenticity is the new currency.
Analytics 2.0 & The ROI Question
Analytics have become a decision-making engine. Marketing leaders demand clearer, personalised insight.
Building Your Ecosystem of Influence
Unique partnerships and ambassadors that augment brand credibility and bring your positioning to life in market.