2026 Industry Report
2026 Marketing & Comms Landscape for Risk & Re/Insurance
The re/insurance marketing & comms playbook is shifting.
We spoke to senior industry marketers, analysed our own platform data,
and sat down with our partners across the global industry to map what actually matters in 2026 - and what to do about it…
Where complexity meets clarity
Property cat rates have softened sharply. Budgets are tightening. AI tools, distribution channels and data sources are multiplying. Many Re/Insurance marketing & comms professionals are facing potential choice paralysis - where to focus?
This report cuts through the noise to identify five strategic themes that actually matter, and what marketing & comms teams can do about them, right now.
Analytics 2.0 &
The ROI Question
The Growing
Value Of Trust
Building Your Ecosystem of Influence
Leveraging AI -
The Reality Check
Building For Brand Differentiation
What to expect from this report:
01.
Where AI is genuinely useful right now - and where it isn't
02.
Why brand differentiation has become the key competitive lever
03.
How to build trust and credibility as audiences grow more sceptical
04.
Actionable ideas drawn from Slipcase data & senior marketers who do the work
Access the report now
All the insights, no paywall. Just fill in a few details: